Thyrocare forays into water testing services with its new brand ‘Whaters’
4th May 2015, Mumbai:
Thyrocare, a leader in preventive healthcare diagnosis, has diversified its business in to a new vertical with the launch of its water testing brand ‘Whaters’, launched on 4th May 2015 at its Central Processing Laboratory in Navi Mumbai Explaining this diversification Dr. Velumani, CMD of Thyrocare emphasized, “We saw a huge potential to establish a nationwide brand for water quality testing as this industry appeared to be quite unorganized and expensive. We wanted to experiment with our successful high-volume-low-cost philosophy in this segment and we have stepped into it”. He further emphasized in a country with a fast pace of industrialization and dense population, access to quality drinking water has always been a challenge so a branded and cost effective service will gain quick acceptance. He believes that Whaters has a potential to contribute to about 10% of the total revenue of Thyrocare in a few years. Whaters will provide its tests across various parameters like physical and chemical contaminants, elements, pathogens, pesticides, volatile organic compounds. Various technologies are used to identify host of pollutants as well as life threatening carcinogenic substances in the given water specimen. Whaters shares the Thyrocare logistic network to ensure samples can be collected from all major towns and cities in the country. Mr. Abhijit Bhar who heads the operations added that, with Whaters we are furthering our expertise and knowledge of analytical chemistry to the field of water testing. We have a strong manpower and IT integration, which will help us deliver reports at unmatched speed and quality. The services would benefit industries, offices, societies and schools in understanding the purity of the water supplied therein and ensure the health of its people. There is an option to order for the collection kit and send the specimen directly to the lab. The Whaters lab is fully automated and uses cutting edge technology like Automated Wet Chemistry analyzer working under the principle of Continuous Flow Analysis (CFA), Robotic Analyzer, ICP (Inductively Coupled Plasma) and GC (Gas Chromatography) with MS (Mass Spectrometry) and FID (Flame Ionization Detector). With availability of such advanced technologies in the laboratory, testing of varied parameters in water with utmost accuracy and sensitivity has become a possibility.